THE IMPACT OF INTELLECTUAL CAPITAL ON ACHIEVING COMPETITIVE ADVANTAGE: A STUDY OF NON-GOVERNMENTAL UNIVERSITIES IN ERBIL CITY
This study focuses on impact of intellectual capital in achieving competitive advantage. The study aims to determine the impact of intellectual capital in achieving competitive advantage in the non-governmental universities in Erbil city, Iraq. For this purpose, data were collected from 85 respondents of non-governmental universities using a questionnaire. The collected data were analyzed using SPSS software. The results of the analyses show that is a statistically significant relationship between intellectual capital and competitive advantage. Based on the study it is concluded that universities should focus on intellectual capital as it is an important source in achieving competitive advantage. Also, intellectual capital is a strategic resource for universities and should be protected to be successful in today’s dynamic and changing environment.
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